Binance.US Eyes $1 Billion Valuation in Potential $100 Million Funding Round
Binance.US is reportedly aiming to raise up to $100 million in new investment, potentially valuing the exchange at $1 billion, a notable drop from its prior valuation.
Funding Plans Amid Valuation Drop
According to a Thursday Bloomberg report, Binance.US, the American crypto exchange, is seeking private investments as it aims to expand operations. The targeted valuation of $1 billion represents a steep decline from the $4.5 billion pre-money valuation secured in its 2022 seed funding round totaling $200 million.
Interaction with World Liberty Financial
Binance.US reportedly informed World Liberty Financial—a crypto platform co-founded by former US President Donald Trump and his sons—about the fundraising efforts. Despite this, World Liberty will not participate. Previously, Binance was involved in a contentious $2 billion investment involving an entity linked to UAE royalty and World Liberty, utilizing Binance.US’s USD1 stablecoin.
Context of Regulatory Settlement and Future Strategy
This funding round is part of Binance.US's attempt to regain market share after a 2023 settlement between Binance Holdings and US regulators. Binance Holdings agreed to pay $4.3 billion in penalties and accept enhanced oversight. Former CEO Changpeng Zhao pleaded guilty to a felony, served a four-month prison term, and was subsequently pardoned by Trump in 2025.
Why it matters
The potential valuation drop and planned investment round highlight Binance.US’s efforts to navigate regulatory scrutiny and legal challenges while striving to recover its market position.
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